The WOMBAT Blog provides details on each tip, I encourage you to visit the blog and check it out. The tips are:
Tip #1. Take off your corporate marketing-speak hat
Tip #2. Identify and make friends with influentials
Tip #3. Make it easy to spread the word
Tip #4. Start with the Big Idea
Tip #5. Be responsible
Reading through the tips, on in particular struck me and that was Tip#4. Start with the Big Idea, which Geoff states, " Don't think tactically first ("We need to create a viral email campaign"). Instead, concentrate on core marketing objectives and find the Big Idea that will resonate with consumers."
Focusing on the core marketing objective is not only a marketing question, but a an overall business question. What are you doing that is going to want to make someone talk about it to someone else? Where is your differentiation?
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