How to be an entrepreneur and the challenges and rewards encountered

Often times doctors and healthcare systems get pegged as not being innovative. As we know problem, taking away the customer pain is critical in developing a loyal following. Well Dr. Wheatley is doing just that.

Dr. Wheatley is Vodcasting to help his patients get more information and stay informed on dieting and exercising for the heart.

This is brilliant and he is solving a big customer pain too. Wheatley is quoted in the Ivanhoe.com story as saying "One of the biggest complaints in medicine is patients don't get enough time with their doctors, and the iPod can be an extension of time that they get with their doctors.”

Innovation.