How to be an entrepreneur and the challenges and rewards encountered

I posted a question to Jason Boog, blog author of The Publishing Spot about information on magalogues. Jaosn provided some great references for me to investigate.

I’m always fascinated about how there are certain catalogues that I get sent to my house that I actually read. One of them is the Patagonia catalogue. I took notice that I’m actually looking at the catalogue more like it’s a magazine. I’m interested in the photos and where they are taken, plus the quick stories about environmental stewardship.

I’m thinking there has to be an incredible opportunity to take this model online and customize magalogues to a person’s personal preference and liking. I’m wondering if I would read the Patagonia catalogue if was presented to me as a mini-site online magalogue.