As a matter of fact, my current search communications company, was built entirely through word of mouth and our personal networks.
Recently, I had a moment of awareness about a WOM company. In a period of three days, I had four people tell me about this cold prevention product called Airborne.
By the time the fourth person told I could not resist to buy the product and try it out.
Now why would a product like Airborne go viral by WOM? Easy, it’s the story. Each person who told me about the product told me the same exact story – “It was developed by a school teacher we was sick of getting sick from her second graders”
Now, think about the target market – “Adults with children”. Every parent can relate to their kid going off to school and bringing home a cold to share with the rest of the family. Even if this is not where the cold actually came from, for us parents it’s the most logical genesis.
For more information on word of mouth marketing check out The Word of Mouth Marketing Association.
