Basically, this video series shows off the capabilities of an industrial-strength blender. Ho hum, right?
Not really. In fact, the buzz created by the videos was something like 6 million hits to their website in just 5 days. For a manufacturer of blenders in Orem, Utah?!
Sure, why not? With marketing, the sky's really the limit. You want buzz, you can get it. It's a simple formula that:Attention grabber + Compelling message + The media most people use= success.
BlendTec's going to be featured on The Tonight Show on November 22, 2006. If you do a Google search on "Blendtec video", you'll see pages and pages of people's comments about the marketing campaign. They even got a mention on Seth Godin's blog.
That's a lot of attention just for a blender. Congratulations to their team for using innovation and smart-thinking to drive their business.
